The focus group liked:
- The idea and the concept of the product. They said there was nothing similar to the product and unique.
- The logo. They thought it was clean, professional and could be easy to remember.
- The idea of a pre-installed air. Thought it was an excellent idea.
The focus group questions / had the following question:
- How much would you be willing to pay for air? Most of the answers where around the region of £2000.
- Would you move into a house with air pre-installed? All of the answers where yes, as long as it didn't burn a hole in their pocket.
- What do you think of the air logo? Could it be improved? All of them said it was good, but could improve the 'r'.
- Do you like the concept behind air? How well have we executed the idea? All the answers where positive, except the price.
- How frequently would you use air? All the answers where either, exclusively or often.
The focus group did not like:
- The price of the product. They thought it was a bit expensive.
- The 'r' on the air logo. They said it looked like an 's' and was hard to read.
- Thought it sounded complicated.
Recommendations:
- Thought we could add a baby monitor to keep an eye on the baby.
- Thought we could add a security element to make the house a safer home. e.g: adding alarms and security cameras.
- Thought we should up the price, because we have a niche market.
