Analysis of our Focus Group

In our focus group, we asked for responses on our product, whilst we where presenting. We gave out questionnaires to voice their opinion on the product.

The focus group liked:

• The idea and the concept of the product. They said there was nothing similar to the product and unique.
• The logo. They thought it was clean, professional and could be easy to remember.
• The idea of a pre-installed air. Thought it was an excellent idea.

The focus group questions / had the following question:

• How much would you be willing to pay for air? Most of the answers where around the region of £2000.
• Would you move into a house with air pre-installed? All of the answers where yes, as long as it didn't burn a hole in their pocket.
• What do you think of the air logo? Could it be improved? All of them said it was good, but could improve the 'r'.
• Do you like the concept behind air? How well have we executed the idea? All the answers where positive, except the price.
• How frequently would you use air? All the answers where either, exclusively or often. 

The focus group did not like:

• The price of the product. They thought it was a bit expensive.
• The 'r' on the air logo. They said it looked like an 's' and was hard to read.
• Thought it sounded complicated.

Recommendations:

• Thought we could add a baby monitor to keep an eye on the baby.
• Thought we could add a security element to make the house a safer home. e.g: adding alarms and security cameras.
• Thought we should up the price, because we have a niche market.