Tuesday 22 April 2014

Primark Loyalty Card

This is my second Print Marketing piece. I have gone on the lines of Tesco ClubCard and Nectar, to make my own loyalty card for Primark called PrimeCard. PrimeCard is an easy way to collect points for every pound you spend. When you purchase in store you get 1p for every £1 you spend. But since Primark has introduced a new online shop, we are doing double points when spending online, to introduce more people to purchase online. You can have unlimited amount of points on the PrimeCard. When you feel you want to buy something, you can change those points into vouchers to spend in store or online.

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