Marketing mix

Task 3) The Marketing Mix:

The Marketing Mix is a recipe which includes the 4 p's (product, price, place and promotion). They are the ingredients to effective marketing. Decisions are made about the 4 p's on the results of the market research.

The market mix is very important because it needs to ensure that the product becomes successful. Without properly planning the marketing mix (4 p's) the marketing campaign will not be a success.

iPhone 5S:

The iPhone 5S is the latest Apple product on the market. More and more people are buying products from Apple as it has a brilliant reputation, and they know it is a well made product.

Apple has always had a strategy of setting their prices higher than competitors such as Samsung and HTC. Even though the prices are set higher than other leading brands, consumers always tend to buy from Apple as it has a better reputation, and more and more people want the latest Apple products because it is much more different than any other brand on the market. In spite of it's highest price, being on the day that it is launched, still millions of people all over the world queue up for the product, because they want the latest technology now.

Apple don't tend to advertise their new products, they prefer to use PR through rumours, internal conferences and technical magazines. They then revert to advertising when the product has matured. Prior to the launch, they make sure that there is enough product all over the world to satisfy the long queues of people. Apple sell the product in their shop first, then a few days later, shops like Carphone Warehouse and EE sell it.

Functions and USP's: 

The iPhone 5s is a step up from what people have ever seen because it is a very different Apple product, due to the new operating system and functions. Apple have included a variety of new functions that nobody has ever seen for example,

• A finger recognition button for signing in.
• New transparent layers introduced for hierarchy and order.
• More visible than ever, as the icons seem to be 3D

The iPhone 5S, like other iPhones, has a touchscreen. The web browser is faster than ever, and it has a higher mega-pixel camera.

Target Audience:

I would personally say that Apple products are aimed at 16-25 year olds because their products are growing increasingly more complex. Also they are the people that want the latest technology.