Description: air is a built in home computer system that allows you to access technology such as music, lighting and alarms anywhere in your home. air was created so that the consumers can have a easier lifestyle and rely an this system to make their lives simpler. The product will come in different designs so that it can easily match the theme of the consumers house. There will also be other product sold along side the main air product that compliment it once installed. Things like televisions that will be able to directly connect to the main system.
Target Audience: For people who own a house and also have a large budget. air is and expensive product and will be too much for some families to afford. We are aiming for our product to be bought by well known people with a lot of money. air will aim to become a status symbol in luxury homes.
Competitive Environment: Large companies such as Sonos and Apple. These companies can easily take the ideas create by air and recreate the concept with their own personalised design. This can create a wider range of the same product which will draw consumers away from our product. Sonos is a wireless music system that spreads music throughout the home. Apple systems have a siri feature which is a part of the phone that listens to your voice and does what you ask it to do. Our products will include both of these features adapted to the air product and it will also include a lot more.
Proposed Price: Pricing starts at £4000. air is an highly priced product as the new technology is hard to produce and has a constant demand.
Place/Distribution: We would have an online store where products can be explained, viewed and purchased. Products will be distributed by couriers.
SWOT Analysis
Strengths: New, modern product, that is one of a kind. Most up to date technology.
Weaknesses: Expensive, Instillation costs and time. The product is not in the needs of the customer, it is a luxury.
Opportunities: Collaborations with big companies. Chance to evolve quickly
Threats: The evolvement rate of technology. Companies producing similar products.
Product Justification:
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